Commercial Manager – Memorials
Contract: Full-time, Permanent (38.75 hours per week)
Location: Sutton Coldfield, Birmingham
- (Hybird, 3 days office, 2 from home + intermittent site travel)
Salary: £40,000 - £45,000 per annum (+ Bonus Opportunity)
At Dignity, we strive to be more than an end-of-life service provider—we aim to be the most trusted and valued partner during life's most challenging times. We are dedicated to offering high-quality, compassionate services and expanding our Memorials division to ensure we meet the needs of families while driving business growth.
As the way we mourn evolves, so does our strategy; we adapt to changing needs, especially in at-need funeral services. Our success stems from our exceptional team, their dedication, and our commitment to responsible business.
The Role
We are seeking a Commercial Manager - Memorials to help drive the success of our Memorials division. You will be instrumental in developing and executing commercial strategies to grow revenue, profitability, and market share. By managing pricing, costs, and profitability, you will help ensure our teams deliver quality services to clients while supporting sustainable growth and future improvements.
Let’s take a closer look at role responsibilities:
COMMERCIAL MANAGEMENT
- Collaborate with the Memorials Commercial Manager to manage pricing, cost, and margin strategies for the business.
- Identify and implement new commercial initiatives to drive growth.
- Develop and launch a consumer-focused commercial strategy for new Memorial offerings.
- Build compelling business cases to support Memorials’ capital expenditure (Capex) needs.
- Identify new opportunities for connected sales (Funerals-Crematoria-Telesales) to boost Memorials revenue.
PRICING & PROFITABILITY
- Support the Memorials Product Manager with new product launches.
- Define clear pricing, cost, and margin guidelines for the division.
- Conduct regular profitability analyses to identify and action margin-improvement opportunities.
- Ensure accurate data and systems integration for financial reporting
TRADING
- Lead Memorials reporting and commercial performance analysis.
- Design and implement key trading initiatives (e.g., free fixing & shipping promotions) to drive sales.
- Ensure accurate sales attribution for Memorials products.
- Support annual price negotiations with suppliers and partners.
- Partner with regional and branch leaders to ensure a focus on Memorials' performance.
- Set and monitor targets by region, branch, and site, identifying areas for improvement and action plans.
- Share best practices across regions while addressing underperformance with tailored solutions.
Must haves we’re looking for in experience for this role:
- Proven experience in commercial management, business development, or a similar role.
- Strong analytical and strategic skills, with a track record of driving profitability and growth.
- Excellent collaboration skills, with the ability to work across teams and regions.
- Experience in pricing, margin analysis, and cost management.
- Ability to develop compelling business cases and implement strategic initiatives.
- Strong commercial acumen with a results-driven mindset.
- Flexible in their approach, happy to conduct site visits as needed and work in a hybrid model of 3 office days, 2 from home.
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What you get from us:
- £40,000 - £45,000 per annum.
- 25 days holiday + bank holidays.
- BUPA Private Healthcare.
- Bonus Opportunity.
- Pension Scheme.
- X2 Life Assurance.
- Access to our internal colleague development schemes.
Apply Today!
Join us in delivering meaningful and high-quality Memorial services while driving innovation and growth. If you’re ready to take on this exciting challenge, please submit your CV and application detailing your experience and suitability for the role via the 'apply' button.
FCA Statement
Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR).
Please note in accordance with our pre-employment checks, all roles will require a criminal record check and further enhanced checks may apply. Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit& Proper Policy). Further details will be explained to you throughout the recruitment process.
Equality, Diversity and Inclusion Statement
Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences.
We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
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