SEO Manager
Location: Maidenhead, Berkshire (3 days in office)
Job Type: Full-Time / Permanent
Salary: Up to £45,000 per annum
Drive organic growth with purpose. Lead the SEO strategy that supports families nationwide.
Dignity Funerals is one of the UK’s most trusted providers of funeral, cremation, and end-of-life services. We are seeking a skilled and proactive SEO Manager to lead our organic search strategy, improve lead generation, and optimise content for compliance and customer impact.
Based in Maidenhead, you will play a key role in the redevelopment of our website and digital presence ahead of a major relaunch in 2026. This is a strategic, hands-on role that requires technical SEO expertise, strong content awareness, and the ability to work across cross-functional teams in a regulated industry.
Key Responsibilities:
- Lead and deliver the SEO roadmap to support organic lead generation and revenue growth targets.
- Optimise technical SEO including Core Web Vitals, structured data, and site architecture.
- Develop and manage high-impact content that meets FCA compliance, E-E-A-T, and YMYL standards.
- Improve local SEO across Google Business Profiles and branch-level pages.
- Design and implement CRO experiments to enhance user journeys and quote form conversions.
- Track performance through GA4 and Looker dashboards, reporting on rankings, traffic, CPL, and ROI.
- Collaborate with Product, Compliance, Legal, and IT to ensure content and SEO efforts align with regulations and business priorities.
- Manage external SEO vendors and tools to ensure best-in-class service and return on investment.
About You
We’re looking for someone who has:
- Hands-on SEO experience, ideally in regulated sectors such as financial services, insurance, healthcare, or similar.
- Proven success in increasing organic traffic, lead generation, and user engagement.
- Strong technical knowledge of SEO principles, site architecture, schema markup, and Core Web Vitals.
- Confident working with SEO tools such as GA4, Google Search Console, Screaming Frog, SEMrush or Ahrefs, and A/B testing platforms.
- Skilled in content strategy, with experience writing, editing, or managing compliant content.
- Excellent stakeholder communication and ability to work across departments and with senior leadership.
- Empathetic and customer-focused, particularly when writing for older or financially vulnerable audiences.
What We Offer
- Annual salary of up to £45,000.
- 25 days annual leave + bank holidays.
- BUPA private healthcare (Self).
- Company pension.
- X2 Life Assurance.
- Annual company bonus.
What are the next steps?
If you're ready to take ownership of a high-impact SEO strategy and play a key role in the digital transformation of one of the UK’s most trusted brands, click the ‘apply’ button. A member of our Talent Acquisition Team will be in touch to guide you through the process. We’re excited to hear from you.
About Us
We are Dignity, one of the UK’s oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK’s first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism.
Now we are building the UK’s leading end of life company. As part of the Dignity Group, we also operate Farewill, the country’s largest will writer and one of the UK’s top probate providers, giving families support not just at the funeral, but before and after as well.
Today we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end of life care. Here to help, whenever you need.
FCA Statement
We’re regulated by the FCA, so some roles may be subject to background checks
Equality, Diversity and Inclusion Statement
We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you’re from, and whatever your life looks like, we’d love to hear from you. And if there’s anything you need to make the process more accessible, please let us know.
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.